Balancing interest and influence

Once you have identified all those who may take an interest in your company, it can be complicated to figure out how to manage and communicate with them all effectively. These resources help you to figure out who to actively manage, who needs to be kept satisfied and how to do it, and who just wants to be kept informed a few times a year. We use the term “Interested Parties” where others may use “Stakeholders”, as we now understand that the latter term may hold negative connotations for the Indigenous community. This is a companion resource to “Identify Interested Parties”.